Released on:June 30th 2022
Partner Universal Booksellers | State Co-Chairperson (UP), CIMSME | State Chairperson (MSME Growth), CIMSME | State Director (UP), Global Council for the Promotion of International Trade | Former Co Chairman PHD Chairman Uttar Pradesh | Founder Chair Young Business Leaders Forum Uttar Pradesh | Founder Chair Young Indians , Confederation of Indian Industry ,Uttar Pradesh | Entrepreneur I Social & Growth Leader
Lucknow’s pride!!!!! Gaurav Prakash ‘Gaurav,’ as his Hindi name suggests, is a source of pride not only for his family, but also for Lucknow as a whole. According to a poll done by the Hindustan Times, he’s been named the city’s youthful star as well as a “male fashionista” with a spate of trophies under his credit. Whether it’s releasing a book or promoting the women’s powerline 1090, greeting celebrities or raising awareness for ‘say no to polythene,’ cycling across Lucknow or assisting’s heroes,’ an acid attack victim-run cafe, Gaurav does it all. He is a source of inspiration in every manner.
Gaurav, an entrepreneur by profession and a member of one of Lucknow’s oldest and most illustrious families, grew up in a warm yet sophisticated environment. Lamartiniere Boys College and Sherwood College were his schools. For him, as the youngest in the family, the sky was the limit. It would have been a piece of cake for him to go abroad, get an MBA, and settle down in a beautiful part of the world, but he opted not to. After completing his formal education, he decided to strengthen his family’s business, “The Universal Booksellers,” as a responsible son and a family man. His family needed him, and he was more than willing to help. He is leading from the front today, together with other members of his family. His presence at the bookstore adds to its allure.
Tell us about your social initiatives?
With his many colours, it’s also worth noting how he represents the poor and needy. Any form of assistance is required, and Gaurav is the first to reply whenever contacted. He recently participated in a ‘tea seva’ push with a non-profit organisation. We all know how cold winters can be, so on one particularly frigid night, Gaurav and a group of volunteers from the NGO went out to distribute tea and cookies to individuals freezing on the sidewalks and along the roadside. It was such a thoughtful gesture. Gaurav encourages learning by hosting a variety of courses and book reading sessions. He supports budding writers and gives them a forum to follow their dreams. He is the busiest person in the room, but he still has time for you. Everyone and everything. He has that never say ‘no’ attitude, from doing “tea seva” to assisting acid attack victim survivors by walking the fashion runway, from being the brand ambassador of cuddling, an initiative for children suffering from cancer, to promoting art and culture in the city. Though he, like everyone else, only has 24 hours in a day, he knows how to make the most of it. In any given situation, he pursues his dreams and aspirations while also performing his daily responsibilities.
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