Released on: Tuesday, Mar 2, 2024
Vipul Suri
Luxury Aromatic & Essential Oils FZE
Author
Passionate Fragrance Professional
ABOUT THE BOOK- ITR by VIPUL SURI
“Itr” is a captivating novel that takes readers on a journey into the world of perfume creation and self-discovery. The story follows Vipul Suri, a promising perfume artisan, as he seeks to create his signature fragrance that reflects his soul. Along the way, he encounters his enigmatic grandfather, Raghunath Sahai Suri, a renowned perfumer, who becomes his mentor.
As Vipul delves into the art of perfume-making, he travels the world, drawing inspiration from diverse landscapes and cultures. However, creating his masterpiece proves to be a formidable challenge as he navigates the fine line between tradition and creativity, facing self-doubt and learning patience and perseverance.
The novel beautifully intertwines Vipul’s personal journey of self-discovery with his quest for the perfect scent. Memories resurface, emotions stir, and hidden desires are unlocked through the power of scent. Readers are immersed in the artistry of perfume-making, where each ingredient tells a story and evokes emotions.
“Itr” invites readers to explore the transformative power of fragrance, where it becomes a metaphor for life itself. It captures the allure of scent, the trials and triumphs of creation, and its profound impact on our perceptions, memories, and identity. This immersive novel resonates long after the final page, offering a sensory and emotional experience.
The core of this project is innovation. Through the investigation of novel components, extraction methods, and composition procedures, scents that arouse strong emotions and captivate the senses can be produced. We can differentiate ourselves in a competitive industry by providing individualised fragrance experiences catered to individual interests and lifestyles by embracing cutting-edge technology like AI-driven scent profiling.
Our dedication to innovation, nevertheless, extends beyond the creation of new products. Our ethos is fundamentally based on ethical and sustainable methods. We understand that reducing our environmental impact requires eco-friendly manufacturing, ethical sourcing, and minimal packaging. Our industry-leading sustainability initiatives not only attract eco-aware consumers but also stimulate good change within the fragrance sector.
What is the hardest challenge you faced in your career and how did you turn it into an opportunity?
Relocating has been a life-changing experience that has improved my knowledge of many cultures, interpersonal relationships, and fragrance preferences. My experience immersing myself in numerous contexts has given me tremendous insights into the subtleties of human expression, societal standards, and cultural nuances. My appreciation for the world’s olfactory diversity has been shaped by the distinct tapestry of aromas that each of the countries I have lived in has to offer, from the lively spices of bustling markets to the fresh flowers of peaceful gardens.
Furthermore, engaging with others from many backgrounds has enhanced my comprehension of the significance of fragrance in defining one’s identity and expressing culture. I’ve noticed that preferences for scents can mirror personal preferences, cultural standards, and even historical influences, creating a stronger bond between smell and human experience. My capacity to create scents that appeal to a wide range of consumers, taking cues from the varied range of expressions and cultures I’ve come across. My passion for developing fragrances that transcend national boundaries and bring people together through the universal language of scent has been inspired by my move across countries, which has also expanded my horizons.
Tell us about the uniqueness of your work style / brand /startup
Marking a major turning point in my career as a fragrance connoisseur and author, I am the first Indian to write an introspective book about fragrance. This project is the result of years of curiosity, passion, and commitment to learning about the complex world of smells. I offer a distinct viewpoint as an Indian, influenced by the diverse fabric of my experiences, customs, and cultural background. I explore the many facets of fragrance via my introspective perspective, revealing its tremendous influence on human emotions, memories, and identity. By providing readers with a sophisticated comprehension of fragrance’s cultural relevance and role in self-expression, my book acts as a link between Eastern and Western viewpoints on the subject. My goal is to motivate other Indians by sharing my knowledge and findings. My goal is to encourage Indians and fragrance lovers across the globe to start their own olfactory journeys of self-awareness and appreciation by sharing my knowledge and findings. This innovative endeavour not only advances the conversation about fragrance in India but also advances the global conversation about scent as a potent tool for reflection, communication, and storytelling.
What is your business success mantra that you have embraced as you sought to establish your success story?
Reaching new heights in life need a reserve of resilience and self-motivation. Choosing the less-travelled route requires embracing doubt, ambiguity, and the lack of a guide. It requires the resolve to follow one’s vision despite obstacles and an unshakeable belief in oneself. This is a voyage not for the timid, but for those with the guts to push boundaries, shatter norms, and forge new paths. It takes an inner fire that drives people on with purpose and commitment, burning brighter than any doubts or failures from the outside. It takes bravery, tenacity, and an unwavering dedication to blazing a fresh trail to stand alone on this route.
WOne special Quote/message for all communities/brands.?
A fragrance is an unseen sensuality.
Links: https://www.linkedin.com/in/vipul-suri-a39a4515/
Links: Please find the available links for Itr: A Fragrant Odyssey
- SM Shop: https://shop.storymirror.com/itr/p/16se70i56lp17sdbn
- SM Shop (ebook): https://shop.storymirror.com/itr-ebook/p/16se70d5xlpgxpr5q
- Amazon India: https://amzn.to/41j7z9v
- Amazon US: https://www.amazon.com/dp/8119445945
- Amazon UK: https://www.amazon.co.uk/dp/8119445945
- Amazon Australia: https://www.amazon.com.au/dp/8119445945
- Kindle: https://amzn.to/47E3uic
- Flipkart: https://www.flipkart.com/itr-perfume-creation-self-discovery-art-allure-biography-artisan/p/itmff4783f9a0f42?pid=9788119445943
- Snapdeal: https://www.snapdeal.com/product/itr-perfume-creation-selfdiscovery-and/644713872479
- Google Books: https://play.google.com/store/books/details?id=V7DlEAAAQBAJ
- Amazon International Link: https://mybook.to/itr
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