Released on: Apr 11th, 2024
POOJA DUGAR
Founder :
YELLOW NATURALS
Once an entrepreneur, always an entrepreneur. While a corporate career may offer stability and certain benefits, the fulfilment and sense of accomplishment I derive from being an entrepreneur far outweigh any potential advantages of a corporate path. Nothing comes easy, with big power comes big responsibilities and entrepreneurship is not for everyone. I enjoy wearing multiple hats and this ability to make a positive difference in the world is incredibly rewarding and motivates me to continually strive for excellence.
I think the hardest challenge I faced was as a mother. When my daughter turned 3yrs and we were using the same baby brand for her shampoo and body wash. As she was growing she was exposed to outside world even more be it school, playground or other activities. Baby shampoo were too mild and turned her hair more dry. She already had fizzy hair like most Indian kids do. We tried to find brands and googled every corner of internet to find nothing. We did a small group (50) / similar age group parents research and realised most of them ended up using baby product – not knowing what to do, others had shifted to adult products or very few were importing it. When we did a deeper research with dermatologist more light was thrown, on how it is important to induce hydration into the products for kids, and create conditioning into the shampoo for better management, how most products available didn’t have allergen free fragrance. What was next – we took the lead and started to create products for our own little one taking one step at time. We got a formulation expert on board to create genuine products that are effective. We took 9 months to create 3 products and today we are India’s first Natural brand for kids with Curly hair conditioning shampoo and a brand with an ecosystem for kids.
Tell us about the uniqueness of your work style / brand /start-up?
What sets us apart is not just our products, but our holistic approach to child well-being, weaving sustainability, education, and community engagement into the fabric of our brand. We empower parents with knowledge, support eco-conscious practices, and foster a sense of belonging within our community. Our brand isn’t just about skincare; it’s a trusted ally in the journey of parenthood, dedicated to nurturing happy, healthy children while making a positive impact on the world they’ll inherit.
Tell us about your social initiatives?
We believe in giving back to those in need, which is why a portion of our profits is allocated to Samarpan Foundation that focus on children’s health, education, and well-being. Whether it’s providing essentials to underprivileged families or supporting medical research and treatment for paediatric illnesses, we are committed to making a difference in the lives of children everywhere. our sustainability initiatives are an integral part of our brand’s identity, reflecting our commitment to environmental stewardship, social responsibility, and creating a more sustainable future for generations to come. By integrating sustainability into every aspect of our business, we strive to lead by example and inspire others to join us in making a positive impact on the planet.
One special Quote/message for all communities/brands.
“United in diversity, together we thrive.” This message encapsulates the strength and beauty found in embracing diversity and fostering inclusivity within communities and brands alike. By celebrating our differences, respecting each other’s unique perspectives, and working together towards common goals, we unlock our collective potential to create a brighter, more harmonious future for all. Let us stand hand in hand, recognizing the richness that diversity brings and the power it holds to inspire innovation, drive progress, and build a world where every voice is heard, valued, and respected.
Any other Happy moments /achievements you would like to share with the world.
I guess being a mother is the biggest achievement I have ever been rewarded with. Motherhood has been a transformative journey that has challenged me to grow, learn, and evolve on both personal and interpersonal levels. The joys, triumphs, and struggles of motherhood has provided opportunities for self-discovery, resilience, and personal fulfilment, enriching my life in profound and meaningful ways. The responsibilities of raising and nurturing children require women to make tough decisions, inspire others, and lead by example, qualities that are essential for success in leadership roles.
Links: Website: www.yellownaturals.com
Linkedln: https://www.linkedin.com/in/pooja-dugar-743923279/?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app
IG : https://www.instagram.com/yellow.naturals?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==
FB: https://www.facebook.com/pooja.dugar.58?mibextid=LQQJ4d
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